It is wrong to think that Instagram is only suited for the big budget brands. As a small business with a limited budget, you can use the platform to your own advantage and connect with your customers. If used correctly, Instagram can help to increase the sales revenues of your small business tremendously. However, in order to enjoy these benefits you need to first of be on Instagram. This is especially important if your target audience in between the ages of 18 and 34 years old.
When using Instagram, you do not even need to buy instagram followers to be successful. With these essential tips you can easily market your small business and even compete with the big budget brands.
- Your Instagram web profile needs to be spot on
Instagram has made major strides in transforming the platform from being just a mobile based platform. Today, the platform offers users with new web based profiles on the previously mobile only network. You can check this out on Instagram.com/[username].
- Be attractive
In as much as visual content tends to sell more it does not mean that you should go for boring content. Try as much as possible to create content that your users will find attractive. The photos and the videos posted need to be of the highest quality to offers users with visually appealing content that best describes your brand. Even if it means downloading apps that can help you increase the visual appeal if it works for you do not be afraid to use them.
- It helps if you can be responsive and remain engaged
Do not make the mistake of assuming that Instagram is all about photos and nothing more. The platform also involves creating a community and facilitating conversation between the users. The platform works in such a way that the moment you upload a picture and create a hashtag for the same, people are most likely going to interact with your profile and even encourage them to leave comments. You can encourage engagement simply by asking questions and responding to the comments left by your followers.
- Relevancy helps
As a small business, the fact that you can use Instagram to promote your business without spending money should act like a huge encouragement. In order to achieve success on the platform, you’ll have to post relevant content that excites users on the platform. Stick to posting pictures of your business and products/services or any other thing that is related to your business. Instead of posting pictures of your beloved cat or what you’ve just had for lunch you need to start considering posting things that can promote your brand such as your business culture.
- Be present
Your audience is always ready for more. Therefore, after establishing your Instagram presence, it is important that you continue to generate meaningful content that will keep your followers engaged to your profile. Relevancy will always give you an upper hand over your fellow competitors which is exactly what you want to succeed in the industry. for example we can use some specific hashtags such as who unfollowed me instagram and can attract the customers